Nevertheless, it is possible to make a ruling on the relevance of the Ranking based on known website visits, and its Rankings. The exact number of users of the toolbar and the origin of these users are unfortunately not public, and questions about this are not yet responded, which means nothing about the reliability of the Ranking. Already on help page already indicates that there are relatively many users in South Korea making South Korea's web sites (too) high. The reliability of Alexa Ranking is largely based on the number of users of the toolbar and the representativeness of these users. Others use the Ranking for PR purposes or research. According to many, numbers are worthless (see, for example, the discussions at and ).

The question is only how reliable are these numbers?įor years, the discussion about the reliability of the Alexa Ranking has been discussed. This a good website for the web marketers, and website administrators. For example, it gives an overview of the top 100 websites in the Dutch language area, and for each internet site, the Traffic Rank (= Alexa Rank) and the related sites (if included in the database). it provides this information for free on its website and additionally provides periodic reviews of the most popular sites (by category or by language area).

Because there are millions of users in the toolbar worldwide, Alexa can give an indication of the popularity of a website and about related websitesĪuthority (visitors to this site also visit these sites, a principle we also know from ). The use of the toolbar provides information about which websites the user visits. In its own words, the toolbar has now been downloaded over 10 million times worldwide.

Why Choose SEMrush Over Any Other SEO ToolĪlexa ( daughter) has been providing Internet users with a free toolbar from mid-1997, providing the user with some useful web tools in his browser.

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